This advertisement use a Rhetorical Device call Generalizations, which state something like "Everyone thinks...". So everyone thinks not only they will buy it because it's against bullying, but One Direction and Office Depot is against it also and they would like people buying the products to support it. This influence the audience by making them buy the products and be against bullying by using One Direction. Because of One Direction and Office Depot against bullying, it makes me want to buy these products they're selling.
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