In this advertisement the rhetorical device that they are using is ethos. Ethos compares to the person who is in this position having to provide for the child and if the single mother is ready to take of her by herself without the father. Will the mom be able to give her what she needs or would she give her up ? What would happen to the baby ? There's a slight chance that the father won't stay to provide for both of them. If the mom is by herself she would have to work double and hardly see her baby.
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